Wenner Media, well known for its music and politics every fortnight Rolling Stone, will roll out digital replicas of both the Rolling Stone and US Weekly magazines for Apple’s iPad by early 2012. The dead tree digital versions complements will apparently shy away from bells’n toots. Moreover, the editor will release the Beatles book app for iPad this Thursday, 1st December 2011.
A buddy to The Beatles: The Ultimate Album-by-Album Guide book that approached this summer, the app is basically repurposes print content and sports ample of the material from the Beatles’ book, MocoNews.net reports. This comprised 122 pages with over 60 photos, supplemented with 30 sec preview on every song and interviews. The Beatles app will set you back ten bucks and will not originally launch on Android. And while we are at the Beatles, it presents as part of the Apple Records settlement Yoko Ono got to copy Apple’s website look and feel.
Amusingly, it was not that long ago that, the co-founder of Wenner Media Jann Wenner, lessened digital magazines as a fad. In a May AdAge meeting Wenner called out other publishers for scrambling to release tablet apps, painting the trend as “sheer insanity and insecurity and fear”. Perhaps the achievement of iOS 5 Newsstand prompted him to reconsider his stance? Last year, Wenner also organized a protest of sorts by running the magazine industry ad campaign that had promoted the “power of print”.
